Hitting The Mark: Careers Content

Raising Awareness Without Becoming A Commodity

As an Employer Brand, Core-Mark was facing low awareness with potential employees.  Meanwhile, discovery interviews uncovered that current Core-Mark employees were living out core values, were actively posting on social media and reported being likely to recommend Core-Mark to their networks. By tapping into authentic employee stories we could encourage retention and raise awareness of this Fortune 300 brand without resorting to short term tactics like hiring bonuses.

Uniting 32 Divisions and 8,400+ Employees

With a widespread geographic presence, the employee experience was highly variable. However a strong understanding of shared values across the company was a uniting factor that both leadership and front line employees could get behind.

A produced, high-touch internal rollout accompanied by online user-generated content clarified the meaning of the Core Values and brought it to life in employee imaginations (and online too!)

Our Diverse Family

The millennial and Gen Z audience responded well to values-driven content and real examples of corporate social responsibility with a 295% increase in social engagement.

In year two of the program, we moved more actively towards displaying the diversity within the workforce and driving referral traffic into job applications.