Trucker Tools:

Social Media & Content Strategy / Influencer Outreach / Paid Social

Trucker Tools had been downloaded by over 500,000 drivers, but it was still the underdog in the industry. With dormant social media channels and fast-moving competition, the app lacked social proof. A new strategy was needed to cultivate community and win over increasingly app-overloaded consumers.

The Ultimate Goal: App Acquisitions

Since we were making a first impression with many potential users, Trucker Tools needed a full funnel approach to first engage and educate while also supporting the ultimate goal of new app downloads. Through both organic social content and paid advertising we were able to drive over 10,000 new app downloads in the first six months of engagement and within our second year we reached the milestone of one million app downloads.

Influencer-Driven Content

Trucker Tools needed to build trust with the target audience. Paid exposure would help, but authentic endorsements from leaders with established following would lead to more sustainable long-term awareness. By partnering with YouTube content creators and Facebook group admins we were able to generate authentic content and awareness at once, all within budget.

Social Proof Through Community Growth

When working with an audience that is averse to corporate or sales-heavy messaging, social proof is key. Positive reviews and a supportive community would help to support the Trucker Tools message of being an app created both for and by drivers. In the first six months of engagement we were able to double our following across all social channels and eventually our audience would grow to more than 90,000 social fans.